This may seem straightforward but there are certain things you should avoid. Cliches - which we would think of as the most obvious things that spring to someone's mind - have been over-used and done to death. However, if you could show the cliche in a new or interesting way then you may be able to use it. We would need to life the idea out of the ordinary there.
You don't want to end up being too obscure by avoiding the obvious. In order for a symbol to work it must be recognisable. Certain symbols can mean different things in different times or cultures so you may want to be aware of your target audience. It must also be practical to shoot if you are going to make use of it.
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